Cake Decorating Business – How to Start and Market a Cake Decorating Business

Cake Decorating Business - How to Start and Market a Cake Decorating Business

If you love decorating cakes, start your neat little cake decorating business and make good profits from home. This article explains about how to start and run a cake decorating business successfully.

Investment and Equipment: If you want to do on a bigger scale, you need heavy duty mixer, bigger oven else you can use a regular mixer. You need to invest on owls, spatulas, nozzles, baking trays and food colors.

You also need to know about below points.

  1. Legal ramifications of operating a food service business from home
  2. The best cake recipes
  3. Build a portfolio of cake options to show clients when just starting out
  4. Insurance details.

Marketing ideas:

a. Better cakes: Create better cakes and start taking orders from your friends and neighbors. Go around and look for different types of cakes available in local stores. Come up with tastier, yummier and better designed than your local bakery.

b.  Parties: Arrange parties and invite people. Let them know about your new business. Ask them to spread the word. Try to attend parties of others and do the same.

c. Partnership and networking: Find partners who will sell your cakes for you. Approach local book stores operating coffee shops and local coffee shops and ask if they would be interested to offer your cakes to their customers.

Network with local wedding planners, event and party planners.

d. Tap the internet: Create a website. Create a brochure and promote it in local online directories. You can make money online by creating an e-book and selling it.

e. Online networking: Ask people to follow you on Twitter and update them about your new cakes. Create a special cake every month and sell them to only few people. The “scarcity” factor will rise enthusiasm in people. Announce the few lucky winners on Twitter.

Sell your cakes directly at their homes. In Twitter, announce the places you would be visiting in a day or week. Ask them to book a slot.

Every Saturday, create conferences, talk to your online customers and do some live videos on how to prepare cakes.